Strategy Development: Creating a customized PPC strategy based on the client's business goals, target audience, and market competition.
Keyword Research: Identifying the most relevant and profitable keywords for the client's ads to target. This involves analyzing search volume, competition, and relevance to the client's products or services.
Ad Creation and Optimization: Designing compelling ad copy and visuals that align with the brand and appeal to the target audience. This also involves A/B testing different ad versions to determine the most effective.
Campaign Setup and Management: Setting up PPC campaigns on chosen platforms (like Google Ads, Bing Ads, Facebook Ads) and managing them to ensure optimal performance. This includes configuring settings like geographical targeting, bidding strategies, and ad scheduling.
Landing Page Design and Optimization: Creating or optimizing landing pages that visitors are directed to after clicking the ads. These pages are designed to maximize conversions, whether that's sales, sign-ups, or other actions.
Analytics and Reporting: Monitoring campaign performance using analytics tools, and providing clients with detailed reports. These reports typically include metrics like click-through rates, conversion rates, cost per click, and ROAS.
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